'Pretty Little Liars' promotes Justin Bieber's movie in new show clip

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ABC Family and "Pretty Little Liars" have been able to achieve something rare -- initiate product-placement in a way that somehow also makes sense. Specifically, we are talking in this case about Justin Bieber and his upcoming "Never Say Never" movie, which opens in theaters on February 11.
The clip itself is actually pretty quick -- Hannah is talking to Caleb about her love for the 16-year old star, which is something that the teen boy scoffs at. (Of course, in reality Caleb is probably juts jealous as so many teen boys are in the attention Justin gets from ladies around the planet.)
"Liars" has been a runaway hit for ABC Family, and Paramount Pictures has done everything int heir power to ensure that people are well aware of Bieber's movie coming to theaters -- whether or not anyone outside of his primary fan base will turn up is an entirely different story.
What do you think of the show name-dropping Bieber here?